Project: ‘HUMANITY’ Exhibition – LifeLyn UK

Background:

As part of a series of Exhibitions, LifeLyn UK (pronounced – Life Lyne UK) intended to hold a range of exhibitions showcasing works of Art which share common humanist values.

Problem:

Secure exhibition venue, design event literature and market upcoming Exhibition to our target audience.

Solution:

We had partners able to help us secure a venue at a reduced cost. Marketing literature was eventually completed after repeated drafts and advised changes were made as requested by the client. With regards to Marketing, the final strategy incorporated a two-pronged approach utilising E-Marketing and Telemarketing methods. Our target audience consisted of Art collectors and African Art aficionados, most of whom we identified as being from affluent, primarily African backgrounds.

Result:

We achieved a better than expected amount of visitors, we also managed to bring various prominent artists and managed to sell various of our works of Art totaling over £10 000+ in revenue. Feedback in Visitors book included comments such as ‘Definitely the best Exhibition held so far’ and ‘Cannot wait for the next Exhibition!’.

Exhibition: 

Exhibition Press Release:

Exhibition Flyer: